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A reputation for outstanding tone and action response.

Every piano should be a joy to play for pianists of every skill level, but particularly for beginners.

A sure way to inspire the beginning player is to provide an instrument that is fun and rewarding to play. Having to struggle with a non-responsive action and unpleasant tone quickly dampens a beginner's enthusiasm, because the best efforts never seem musical.

It is natural to assume that a new piano of reputable make will be musical. In reality only the finest and most expensive pianos, mostly German and top-of-the-line Japanese, have well developed tonal designs and are actually completed at the factory to the extent that they can be played musically. Nonetheless, most less costly pianos are represented as having a great tone, a responsive action, etc., because less than 5% of piano sales involve experienced pianists who know a musical piano when they play one.

Most of the piano market consists of people who don't play much, if at all, buying for someone else, such as a child. They usually end up purchasing a piano that looks good, has a recognizable brand name and is bargain priced. The most common result is that the player, often a child, soon tires of the instrument, not realizing that their loss of enthusiasm is due to a poorly prepared and maintained piano that is not rewarding for anyone to play or listen to.

We at Fandrich & Sons love the piano and are committed to building moderately priced pianos that are musically comparable to the world's finest and most expensive instruments.

We promise that every piano we sell will be a joy to play.
"The Fandrich & Sons piano I played on a recent concert at the Seattle Art Museum really took me by surprise. I had not played one before and didn't know what to expect but I was pleased to find a wonderful instrument whose action was responsive and whose tone was warm and singing in all registers. As a performing jazz pianist I always enjoy playing, but often it is despite the instrument at hand. On this occasion it was because of the piano. I look forward to playing Fandrich & Sons pianos in the future."

-- Pete Malinverni
New York City. www.petemalinverni.com