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A reputation for outstanding tone and action response.

Every piano should be a joy to play for pianists of every skill level, but particularly for beginners.

A sure way to inspire the beginning player is to provide an instrument that is fun and rewarding to play. Having to struggle with a non-responsive action and unpleasant tone quickly dampens a beginner's enthusiasm, because the best efforts never seem musical.

It is natural to assume that a new piano of reputable make will be musical. In reality only the finest and most expensive pianos, mostly German and top-of-the-line Japanese, have well developed tonal designs and are actually completed at the factory to the extent that they can be played musically. Nonetheless, most less costly pianos are represented as having a great tone, a responsive action, etc., because less than 5% of piano sales involve experienced pianists who know a musical piano when they play one.

Most of the piano market consists of people who don't play much, if at all, buying for someone else, such as a child. They usually end up purchasing a piano that looks good, has a recognizable brand name and is bargain priced. The most common result is that the player, often a child, soon tires of the instrument, not realizing that their loss of enthusiasm is due to a poorly prepared and maintained piano that is not rewarding for anyone to play or listen to.

We at Fandrich & Sons love the piano and are committed to building moderately priced pianos that are musically comparable to the world's finest and most expensive instruments.

We promise that every piano we sell will be a joy to play.
"What do I think about my new piano? Words like speechless, stunning, and a variety of expletive laden superlatives fail to convey my feelings. As a musician in the trenches, I have played a lot of pianos, and in shopping for a piano I tried several dozen. Not only does this piano exceed anything I have ever played--upright or grand below 5'10"--for responsiveness of action and tone, it just about makes up for every dog actioned, no crown, untuneable factory second piece of unburnt firewood ever foisted upon me as the source of my income for the evening. What a piano! My oh my oh my, what a piano!"

-- Andrew Whaley
Regarding his Wilh. Steinberg IQ28 with the Fandrich Vertical Action.